Hi, I’m Alex Morgan, a Mindset & Performance Coach based in London.
I help financial traders improve their results by working on the internal side of performance. How they think, feel, and respond under pressure.
Before becoming a coach, I spent over 10 years trading myself. That experience gives me a deep understanding of the mental challenges traders face, not just in theory, but in real market conditions.
I’ve always been fascinated by the mind, particularly the role of the subconscious in shaping decisions, habits, and behaviour. Especially in high-pressure environments like trading.
Hi, I’m Alex Morgan, a Mindset & Performance Coach based in London.
I help financial traders improve their results by working on the internal side of performance. How they think, feel, and respond under pressure.
Before becoming a coach, I spent over 10 years trading myself. That experience gives me a deep understanding of the mental challenges traders face, not just in theory, but in real market conditions.
I’ve always been fascinated by the mind, particularly the role of the subconscious in shaping decisions, habits, and behaviour. Especially in high-pressure environments like trading.
I became interested in mindset coaching after being introduced to a Mindset and Performance Coach myself. The impact the sessions had on my work and performance was significant enough that I decided to train professionally.
My coaching approach works at both the conscious and subconscious level. Every trader is different, so sessions are tailored to the specific patterns, triggers, and challenges each client brings.
Rather than applying a one-size-fits-all method, I focus on understanding why a problem is happening, and resolving it at the root.
I became interested in mindset coaching after being introduced to a Mindset and Performance Coach myself. The impact the sessions had on my work and performance was significant enough that I decided to train professionally.
My coaching approach works at both the conscious and subconscious level. Every trader is different, so sessions are tailored to the specific patterns, triggers, and challenges each client brings.
Rather than applying a one-size-fits-all method, I focus on understanding why a problem is happening, and resolving it at the root.
Using evidence-based neuroscience and mind-body techniques, I help traders change deeply ingrained patterns that no longer serve them, often without needing to force willpower or discipline.
Sessions are delivered online via Zoom.
Clients often report improvements not just in their trading results, but in how they experience trading overall, feeling calmer, clearer, and more in control during sessions.
I enjoy helping people make meaningful changes that last. Seeing traders recognise what’s really been holding them back, and watching that shift, is the most rewarding part of my work.
Using evidence-based neuroscience and mind-body techniques, I help traders change deeply ingrained patterns that no longer serve them, often without needing to force willpower or discipline.
Sessions are delivered online via Zoom.
Clients often report improvements not just in their trading results, but in how they experience trading overall, feeling calmer, clearer, and more in control during sessions.
I enjoy helping people make meaningful changes that last. Seeing traders recognise what’s really been holding them back, and watching that shift, is the most rewarding part of my work.